Brooklyn Donuts brought their gourmet New York style donuts to Brisbane in 2019. Since then they’ve opened 12 locations across Australia and show no signs of slowing down. We worked closely with the Brooklyn team to develop a vibrant identity and unique packaging solutions that would set them apart from competitors.

Our objective was to create a suite of packaging that would be immediately identifiable from afar. To achieve this we developed a distinctive brand pattern that was paired with punchy headlines. Set atop the strong Brooklyn orange, the results were something unseen in the market. 

 

With a product as mouthwatering as Brooklyn’s donuts, we knew they should take centre stage amongst their marketing collateral. Coupled with big & bold headlines, our approach made for material that would grab attention and evoke hunger with ease.

Since completion of the project, the Brooklyn team have done an amazing job of expanding our initial vision. Their dazzling store fit-outs have garnered much deserved attention, and they continue to move towards being a top contender amongst the dessert QSR market.