Wingboy are Sydney’s premier destination for scorching hot wings and ice cold beers. With three bustling locations across the state, they’ve harnessed a cult-like following. We worked alongside the founders to develop a brand identity that felt as eccentric as their one of a kind menu.
Creative Team
Max Johson - Design, Art Direction, UI/UX Design, Copywriting
Matt John - Creative Direction, Strategy
David Rouse - Photography
Made at Anatomy Studios, 2023
Max Johson - Design, Art Direction, UI/UX Design, Copywriting
Matt John - Creative Direction, Strategy
David Rouse - Photography
Made at Anatomy Studios, 2023
The Approach
When approaching the identity we knew it would need to be reflective of the rambunctious energy found within their locations, whilst also remaining fresh as the brand continued to expand.
This was achieved through introducing a neon pink amongst an achromatic colour palette, which creates a party-like visual aesthetic. Combined with Florian Karsten’s ‘FK Screamer’ typeface, the results were an in-your-face identity that captures the ethos of Wingboy’s culture.
This was achieved through introducing a neon pink amongst an achromatic colour palette, which creates a party-like visual aesthetic. Combined with Florian Karsten’s ‘FK Screamer’ typeface, the results were an in-your-face identity that captures the ethos of Wingboy’s culture.
